Jessica Reyes

Leads influencer strategy and campaign execution for interior design clients, driving ROI and managing high-profile brand partnerships to achieve measurable business outcomes.

• Generated over $130K in 2024 revenue by securing high-profile brand collaborations and licensing deals with major partners including The Home Depot, Wayfair, Target, and Kohl's.
• Spearheaded influencer strategy and campaign execution, successfully managing over 800 paid, gifted, and trade partnerships for interior design clients, ensuring ROI-driven outcomes.
• Orchestrated comprehensive end-to-end influencer campaigns, from creator sourcing and contract negotiation to content management and performance analysis.
• Analyzed audience data and engagement rates to develop targeted influencer lists, significantly boosting campaign relevance and reach.
• Tracked and reported on key campaign performance metrics (engagement, reach, sentiment), delivering actionable insights and strategic recommendations for continuous improvement.

Managed day-to-day social media strategy, content planning, and community engagement across multiple client social media channels, driving follower growth and engagement.

• Managed day-to-day social media strategy, content planning, and community engagement across multiple client channels, successfully increasing follower growth and engagement.
• Developed and executed integrated organic and paid social media strategies across Instagram, Facebook, and TikTok, utilizing campaign targeting and A/B testing for performance optimization.
• Produced high-performing static and video content and managed live event coverage, leading real-time social activations that significantly boosted brand awareness and audience interaction.
• Sourced and vetted key influencers, negotiating favorable terms and collaborating on content strategies to drive successful brand partnerships and influencer-led marketing campaigns.

Led community management and engagement for Bosch eBike's social channels, collaborating on integrated marketing strategies to maximize brand loyalty and reach.

• Led daily community management and engagement across Bosch eBike's social channels, enhancing brand loyalty and expanding reach through direct customer and dealer interactions.
• Collaborated with the marketing team to develop and execute integrated social media and marketing strategies, producing compelling video and static content for brand and dealer channels.
• Managed live social media coverage and content creation for in-person and virtual industry events, including supporting event logistics, booth design, and promotional product sourcing.
• Systemized influencer relationship management, tracking deliverables and analyzing social content and competitor performance to optimize campaigns and report actionable insights.